The Understory

Reflections, Resources & Real Talk from the Heart of Spirit Camp

Growing Your Retreat: Tips for Boosting Group Size Without Losing the Magic
Retreat Planning & Marketing Julian from Spirit Camp Retreat Planning & Marketing Julian from Spirit Camp

Growing Your Retreat: Tips for Boosting Group Size Without Losing the Magic

Filling a retreat can be tough — marketing often stirs up perfectionism, doubts, and fears of not enough. After 15 years of leading and assisting retreats worldwide, I’ve learned that growth comes from consistency, clarity, and care. From crafting a clear message to sharing vulnerably, building partnerships, and pricing wisely, these are the strategies that actually work to grow your retreat without losing intimacy.

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